Mid-tier cameras fading into obscurity among Japanese camera makers

reuters cameras

Source:  http://reut.rs/1bwJV76

Noteworthy Quotes:

The rise of the Selfies

“Panasonic Corp and Japan’s other mid-tier camera makers have a battle on their hands to win over a smartphone “selfie” generation to mirrorless cameras that held such promise when they were launched around five years ago”

The dominant SLR players

“Canon and Nikon dominate the SLR camera market, while Sony could survive any shakeout thanks to its strength in making sensors for a number of camera manufacturers as well as collaboration with its smartphone division.”

Consumers’ preferences

“Consumers don’t want to connect cameras to phones, analysts say; they want a single interface that can instantly upload photographs to social networking sites such as FacebookInc and Twitter Inc.”

Sony’s change in strategic directions

“Sony’s compromise is its two QX lenses released this quarter. These come with their own sensors and processors, and clip onto smartphones through which the user operates them wirelessly. They are pocket-sized and produce photographs of a quality rivaling that of a compact camera”

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