For this post, I will like to talk more about a good writing/presenting style. To begin, it will be good to define what is meant by a good style. All of us will have a different definition if we are asked to explain the term. When it comes to writing and presenting, I will define a good style as a work/presentation that enables readers to read/listen to the words and sentences with ease while still being engaged. More importantly, the message in the writing/presentation should be coherent and organised, engaging the readers both intellectually and emotionally.
To achieve this, there needs to be a blend of several ingredients that are crucial, which are as follows:
- An ability to relate to one’s readers/audiences: It is important that as writers and presenters, we are writing/presenting something that our readers/audiences are able to relate to. The more a writer/presenter is able to relate to his or her readers, the more credible the writing becomes. For example, when a writer/presenter of communication states that it is important to smile when conversing with someone to establish rapport, most will agree as almost all of us have communicated with someone at some point in our lives. However, if the same writer/presenter were to write that taking a walk in outer space is good for our health, we will probably think twice before believing in the message, since not many of us have been to outer space. Does this imply that we can’t write/present every topic under the sun? Well, no. It merely means that we should write/present more on things that relate to readers. And I feel that it’s really important to write/present with our target readers in mind.
- Details: I believe that most of us want more details, be it when we read a book or listen to a presentation. I believe that deep down in all of us, we have a curiosity that needs to be piqued constantly. In fact, for most of us, we have an inclination to learn about something, but it differs in the things that we are interested in. Some of us may like to acquire general knowledge. Some of us might like to learn cooking and some of us might like to know more about botany. I believe that the fact that most newspapers and magazines are doing well is because they understand this fact too.
- Stories: Children love stories, and I believe that all of us know that. When we are young, many of us fell in love with fairy tales, and we are almost always looking out for the happy endings. As we grow up, we realise that not everything in life has a happy ending. Nevertheless, most of us never lose the passion for stories regardless of how it ends. We are always looking for the next best stories. That’s why it’s always good for writers/presenters to present stories in their works/presentations. These stories include those that we have heard or read. It can also include our personal experiences in life. That’s why novels are still selling. And this is also why dramas (where most have emphasis on good storylines) are equally popular.
- Dialogue: Stories are not enough to attract others. We also need to include dialogues in the stories. This does not mean any type of dialogue but the really impactful ones. This is a component that writers and presenters are able to use. Dialogue is the best device to use in any form of storytelling to evoke emotions (which is the next point that I will touch on), but more importantly, it shows the dynamics between two or more people, which is basically about communication. And most of are more attracted to this aspect of writing/presentation. Just compare a news article written factually and an article by a columnist who writes a story-based column with dialogues. Which is more interesting? I believe that while most of us will feel that while the former is informative, it’s usually the latter that we will take to since dialogues add a sense of realism to the story.
- Evoking emotions: I believe that engaging and evoking the emotions of our reader/audience is very important for both writers and presenters. Take a look at all the greatest books and presenters in the world. Observe their works/speech of the acclaimed ones and we will observe that their works/speeches engage their readers/audience emotionally. When writers/presenters are able to engage their readers/audience emotionally, they usually have a higher chance to get their message across. However, it should not be excessive as being too emotional is never a good thing since the writers/presenters will often be seen as not credible and lacking objectivity.
I believe that it’s only with a right combination of the abovementioned factor can a writer/presenter truly shine. There’s no fixed formula for any written works or for any form of presentations, thus each of us will have to figure out what works for us and for our readers/audiences. Nevertheless, I hope that this article of mine will be able to give you some insights into the factors that contributed to the success of most writers/presenters.